SELTZER WITH
A MISSION.

SELTZER
WITH A
MISSION.

Credit: Sauk River Footage by Minnesota Land Trust

WE NEED
HEALTHY,
HAPPY RIVERS.

It’s easy to forget how important our rivers are to all of us. Rivers play a vital role in the water cycle, they transport nutrients, and they are excellent drainage channels. Rivers also help humans with farming, generating energy, and moving both people and goods.

When we found out that 80% of America’s largest rivers are drying up+, we decided to create a product with a purpose to help preserve them.

Coors Seltzer + Change The Course

HOW WE CAN
HELP.

Our mission is to help save America’s rivers. So, we’ve teamed up with Change The Course - a group of experts whose purpose is to raise awareness about freshwater, reduce water footprints, and ensure clean and reliable water for rivers, commerce, and communities.

With your help, we are funding restoration projects that support 19 river basins within 15 states- everywhere from the Hudson in New York to the Wailua in Hawaii!

When you buy a 12 pack of Coors Seltzer, you help restore 500 gallons of clean water to America’s rivers*. Our 2021 goal is to inspire enough collective support to fund projects to restore up to 5 billion gallons of water, and that’s just the beginning.

Drink a Coors Hard Seltzer, help save a river.

19 Rivers. Up to 5b gallons. 15 States & counting
ARIZONA
Salt River
CALIFORNIA
Sacramento River
COLORADO
Colorado River
FLORIDA
Apalachicola River
GEORGIA
Chattahoochee River
Flint River
HAWAII
Wailua River
ILLINOIS
Chicago River
MINNESOTA
Mississippi River
MONTANA
Missouri River
NEW YORK
Hudson River
OHIO
Ohio River
TENNESSE
Tennessee River
TEXAS
Buffalo Bayou
Colorado River
Trinity River
PENNSYLVANIA
Allegheny River
Delaware River
Lackawanna River
UTAH
Colorado River

PROJECT TYPES.

irrigation

IRRIGATION MODERNIZATION

These projects modernize irrigation systems (piping leaky ditches) to divert less water, providing water to farms while also restoring flow to rivers.

Irrigation

IRRIGATION EFFICIENCY/CONSERVATION

These projects upgrade irrigation systems on fields (drip irrigation, soil moisture monitoring, etc.), helping farmers use less water and leaving more to flow in rivers.

Water Diversion

REMOVING WATER DIVERSIONS/DAMS

These projects remove unused or run-down structures, freeing up the natural flow of water and supporting healthily flowing rivers.

Flow Restoration

FLOW RESTORATION

These projects use water leasing, tracking and other management agreements with farmers and cities to help restore flows to rivers during times of need.

Crop

CROP CONVERSION

Taking advantage of new markets, these projects help farmers convert from thirsty crops to those that require less water, leaving more for the rivers.

Water Diversion

HABITAT RESTORATION

These projects rebuild the natural processes that captures polluted runoff and replenishes groundwater, restoring cleaner river flows and habitat for fish and wildlife.

CURRENT
PROJECTS.

We’re building a portfolio of restoration projects across the country that will help sustain healthy, flowing rivers. All projects deliver needed benefits to the rivers and surrounding areas. Here are a few of the projects that we are working on, with a little help from you. We will continue to add projects to this list, as they get kicked off.

Credit: Urban Rivers Inc.

Project Wild Mile
THE WILD MILE HABITAT RESTORATION.
Launch Date
2020
State
IL
River Basin
Chicago River
Project Partner
Urban Rivers Inc.
Anticipated Gallons Restored
Project is delivering other primary restoration benefits

Credit: Southeast Aquatic Resources Partnership

Project Sweetwater Creek
SWEETWATER CREEK DAM REMOVAL.
Launch Date
2020
State
FL
River Basin
Apalachicola River
Project Partner
Southeast Aquatic Resources Partnership
Anticipated Gallons Restored
1.9M

Credit: Sue Steinwall

Project Cold Spring
COLD SPRING FEN RESTORATION.
Launch Date
2021
State
MN
River Basin
Mississippi River
Project Partner
Minnesota Land
Trust
Anticipated Gallons Restored
40.7M

Credit: Southeast Mickey O'Hara, Colorado Water Trust

Project 15 Mile Reach
15-MILE REACH FLOW RESTORATION.
Launch Date
2020
State
CO
River Basin
Colorado River
Project Partner
Colorado Water Trust (CWT)
Anticipated Gallons Restored
260.4M

Credit: Lewis and Clark County Water Quality Protection District

Project Pricky Pear
PRICKY PEAR CREEK FLOW RESTORATION.
Launch Date
2009
State
MN
River Basin
Missouri River
Project Partner
Lewis and Clark County Water Quality Protection District
Anticipated Gallons Restored
260.7M

Credit: Colorado Water Trust

Project Elkhead
ELKHEAD RESERVOIR FLOW RESTORATION.
Launch Date
2020
State
CO
River Basin
Yampa River
Project Partner
Colorado Water Trust (CWT)
Anticipated Gallons Restored
81.5M

Credit: Ohio River Foundation

Ohio River Tributaries Riparian Habitat Restoration
OHIO RIVER TRIBUTARIES RIPARIAN HABITAT RESTORATION
Launch Date
2021
State
OH
River Basin
Ohio River
Project Partner
Ohio River Foundation
Anticipated Gallons Restored
Project is delivering other primary restoration benefits
Coors Seltzer with a mission

WANT TO FIND OUT HOW COORS SELTZER
AND CHANGE THE COURSE COULD HELP
YOUR RIVER RESTORATION PLANS?

SEND US AN EMAIL

changethecourse@b-e-f.org

+Source: Change the Course
*FOR EVERY 12 PACK OR "12 PACK EQUIVALENT" OF COORS SELTZER SOLD THROUGH 12/31/2021, COORS BREWING COMPANY WILL PURCHASE SERVICES FROM CHANGE THE COURSE TO RESTORE 500 GALLONS OF FRESH RIVER WATER, UP TO A MAXIMUM OF 5 BILLION GALLONS THROUGH 2021. A “12 PACK EQUIVALENT” IS 144 OUNCES. THIS PROGRAM MAY BE EXTENDED AFTER 12/31/2021. SEE COORSSELTZER.COM FOR DETAILS ABOUT THE PROGRAM AND UPDATES ON ITS PROGRESS. FOR INFORMATION ABOUT CHANGE THE COURSE, VISIT CHANGETHECOURSE.US.