It’s easy to forget how important our rivers are to all of us. Rivers play a vital role in the water cycle, they transport nutrients, and they are excellent drainage channels. Rivers also help humans with farming, generating energy, and moving both people and goods.
When we found out that 80% of America’s largest rivers are drying up+, we decided to create a product with a purpose to help preserve them.
HOW WE CAN
Our mission is to help save America’s rivers. So, we’ve teamed up with Change The Course - a group of experts whose purpose is to raise awareness about freshwater, reduce water footprints, and ensure clean and reliable water for rivers, commerce, and communities.
With your help, we are funding restoration projects that support 19 river basins within 15 states- everywhere from the Hudson in New York to the Wailua in Hawaii!
When you buy a 12 pack of Coors Seltzer, you help restore 500 gallons of clean water to America’s rivers*. Our 2021 goal is to inspire enough collective support to fund projects to restore up to 5 billion gallons of water, and that’s just the beginning.
Drink a Coors Hard Seltzer, help save a river.
These projects modernize irrigation systems (piping leaky ditches) to divert less water, providing water to farms while also restoring flow to rivers.
These projects upgrade irrigation systems on fields (drip irrigation, soil moisture monitoring, etc.), helping farmers use less water and leaving more to flow in rivers.
REMOVING WATER DIVERSIONS/DAMS
These projects remove unused or run-down structures, freeing up the natural flow of water and supporting healthily flowing rivers.
These projects use water leasing, tracking and other management agreements with farmers and cities to help restore flows to rivers during times of need.
Taking advantage of new markets, these projects help farmers convert from thirsty crops to those that require less water, leaving more for the rivers.
These projects rebuild the natural processes that captures polluted runoff and replenishes groundwater, restoring cleaner river flows and habitat for fish and wildlife.
+Source: Change the Course
*FOR EVERY 12 PACK OR "12 PACK EQUIVALENT" OF COORS SELTZER SOLD THROUGH 12/31/2021, COORS BREWING COMPANY WILL PURCHASE SERVICES FROM CHANGE THE COURSE TO RESTORE 500 GALLONS OF FRESH RIVER WATER, UP TO A MAXIMUM OF 5 BILLION GALLONS THROUGH 2021. A “12 PACK EQUIVALENT” IS 144 OUNCES. THIS PROGRAM MAY BE EXTENDED AFTER 12/31/2021. SEE COORSSELTZER.COM FOR DETAILS ABOUT THE PROGRAM AND UPDATES ON ITS PROGRESS. FOR INFORMATION ABOUT CHANGE THE COURSE, VISIT CHANGETHECOURSE.US.